The 'Ideal' Theater - A Presentation
The
‘Ideal’ Theater PRESENTATION
Outline THEA
404 April
21, 2000 Myles
L. Gullette A.
MISSION STATEMENT The mission of 'The Ideal' Theater is to serve and appeal to a broad range of peoples focusing in the realm of sexuality. Productions/works presented will be of a serious and/or comedic nature and deal with stories, issues, and characters that are heterosexual, bisexual, gay, lesbian, transvestite, drag queen, bi-curious, and trans-gender. Classics, as well as modern works, will be adapted to include characters of differing sexual contexts. Strong concentration on sexual issues will be dealt with in an ongoing basis so that we can teach, enlighten, entertain, and bridge the gaps of understanding between all the types of people within the community. Our
goal is to eliminate fears and phobias that straights have toward gays, lesbians, and
others and vice versa, regardless of sexual preference.
Those who work at 'The Ideal' will be highly competent and the commitment to
excellence will be second to none, not only in productions but with staff and board
members. 1/ Multiple environments that most directly affect
'The Ideal' Theater's future. The
multiple and complex environments of the straight, gay, bisexual, lesbian, and other could
either bring a lack of support or commitment to the theater. 2/ Location Choice. In an existing rented space located in West
Hollywood, California. B.
ORGANIZATIONAL STRUCTURE The
structure will be small and customized, with the Artistic Director/Founder being at the
top. The Board members, administration and
staff will work together with an open door policy. The
'Ideal' will warrant a simple organizational structure.
Everyone will be accessible and all ideas on operations and productions will
be considered and utilized accordingly. C.
STAFFING DECISIONS 1/ Minimum number of people required to operate the theater. SIX
(not including Board of Trustees): · Salaried
Staff · Volunteers
/ Interns · Artistic
Director/Literary · Production/Technical
Manager · Stage
Manager · Secretary/Office
Manager · Stage
Hands (2) · Finance/Marketing
Manager (outside service provider No
independent contractors or outside service providers (except Finance) will be needed. Volunteers and interns will be sought out and
cultivated into our operations. The
recruitment of volunteers / interns will be done through local trade classifieds, friends,
word of mouth, and contact with local and national College / University Theater
departments. 2/ Specific Skills needed. The staff/intern/volunteer will possess the
skill and ability to perform at a near peak. 3/ Tasks to be accomplished. - (Depends on
position held) · Artistic
Director/Literary - Tasks performed will consolidate many different · Production/Technical
Manager - positions into the Artistic Director's responsibilities. · Secretary/Office
Manager - All office responsibilities. · Finance/Marketing
Manager - All financial and marketing. (outside service provider) · Stage
Manager - All production responsibilities. · Stage
Hands -
Helps in all facets of production, technical or otherwise. 4/ Salaries offered. Depends on position and skills of staff
member. The only salaried employee will be
part time: the Secretary/Office Manager. The
Finance/Marketing Manager will be an outside service provider and will not require
constant salary. Since the Artistic
Director/Literary/ Production/Technical Manager is myself (and I have an outside job), the
salary is negotiable and depends on the theater's success. The interns/volunteers will not
require salaries of any sort, only perks such as free tickets (for family and friends) and
college credit (for interns). 5/ Union considerations. 'The Ideal' Theater will be equity waiver to
give opportunity to less fortunate technical and acting talent in Hollywood and the
surrounding communities. D. VOLUNTEERS AND THE BOARD 1/ Volunteer and intern help and their tasks. A/
Stage Manager - One person who undertakes all necessary responsibilities. B/
Stage Hands - Two (or more if necessary) people who will assist in productions.
2/
Size and responsibility of Board of Trustees.
The Board will be small to reduce the possibility of ego and related
problems within the Board, which could affect its relations with theater and staff. Size: Three people. a/ President b/ Treasurer c/ Clerk Responsibilities
of the Board members will be dictated by their position.
Prominent and celebrity members of the community could possibly be sought
out in the future. E. PLANNING 1/ Organizational Analysis. The mission of 'The Ideal' has more
strengths than weaknesses. Strengths lie in
the fact that there are few theaters in WeHo and none that cater to such a broad sexual
base of community members. WeHo is looking
for new ideas for the city and a culturally sound idea such as 'The Ideal' is a win/win
situation. Resources like donors,
advertisers, and available and interested constituents are in abundance. 2/ Overall Strategy. One of stability for two years or more to
establish a place within the community. 3/ Two-year plan with parameters & conditions
(especially sources of capital). Staff
members along with the Board will come up with a two-year+ plan through much discussion
and planning. Capital will be raised
accordingly. The Internet will be utilized
with 'The Ideal' Theater's web site, which will attract donors, interns, volunteers, and
constituents. 4/ Plan of action for goals & objectives
including strategies used. Open and
honest communication between the Board, Staff and the members of West Hollywood and
constituents will be the main plan of action in accomplishing of our goals. F. BUDGET 1/ Initial Annual Budget. The Finance/Marketing Manager (outside
service provider) will create professional income statements, projected budgets, and cash
flow projections for the coming 2 + years. 2/ Theater seating capacity. Seating capacity will consist of a 99 seat,
equity waiver space to avoid the red tape and politics of the Union and give more
opportunity to less fortunate talent. 3/ Ticket prices. Since 'The Ideal' is just beginning, the
ticket prices will be the lowest possible so as to attract and build a constituency and
reputation within the community of West Hollywood, Los Angeles, and surrounding areas. Prices of $10 will be set with special rates
offered to groups and the economically disadvantaged.
4/ Contingency reserve. This will be a definite part of 'The Ideal'
so as to cover our assets in case of a lack of revenue and resources. Through fundraising, donations and grants, the
money needed will be raised specifically for the reserve and used only in emergencies.
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